MOJU

How to make an educational film but MOJU-style; after all, understanding gut health is a lot to digest.

Sourcy wrote a tongue-in-cheek script befitting of a loud, juicy product launch for East London based MOJU’s new prebiotic shot. The wider campaign also involved shoots with 90s fitness icon ‘Mr Motivator’ for a high-energy vibe to shift the public back into gear after 18 months of global lockdowns.