Women’s bike brand Liv have returned to us on several occasions for both our creative and production capabilities producing cinematic commerical content around new releases of their core bikes.
A game changer in the world of women’s cycling, Liv are constantly wanting to connect and resonate with their engaged audience of female cyclists around the world. For ‘Thrive’, a commuter/beginner bike, we wanted to create a fun, uplifting piece that would showcase the romance, freedom and joy of buying a new bike – showing all the places it could take you.
The video had to be suitable for a global audience without the need for subtitles, thus strong visual storytelling would be at the core. Using a ground-hog day montage, Wes-Anderson style symmetry, lots of outfit changes, match cuts and even a rain scene – we created one of the Liv’s favourite campaign videos to date which they told us encapsulated a feeling they had always wanted to capture on film.