We loved working on this campaign film for a hybrid-ish-commuterish-gravel-ish bike for the really kind and cool Liv Cycling. They approached us wanting to make a product video but learning more about this bike, Liv as a brand and the fact they want to talk more about the women who ride rather than the bikes themselves we came up with a concept for a girl who buys herself a bike and then it kinda changes her life and all her interactions.
We packed a lot in. Some rain, some mud, China town at night, a lot of outfit changes. Once we heard the song, the storyboard took shape.