Tiger of Sweden


Heritage Swedish brand Tiger of Sweden’s commercial director Kane Luke presents their story and looks for AW18.

Commissioned by Pure London, the UK’s leading fashion trade show held twice as year London’s Olympia, this short film takes a look at one of their menswear brands ‘Tiger of Sweden’. Kane Luke, the UK’s commercial director met us at their flagship Piccadilly store to walk us through the collection they were bringing to Pure and give us an insight into the brand’s Scandinavian history and their story of selling suits door-to-door across rural Sweden.

  • Edit
  • Film
  • Sound
  • Grade

Here at Sourcy we make films, sometimes we even win awards for them. We're a creative filmmaking company based in south London, led by duo Ben and Alexis. We work internationally with creative brands to create content that's as creative as we are... did we mention we're creative? If you’ve got a good idea - we probably want to make a film about it.

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