Liv Avail

How do you reinvent the wheel? (no pun intended) when it comes to a bike ad?

We wanted to subvert the idea that it’s only the humans that want to show off about a new bike’s features – sometimes you gotta pass the mic… to the bike.

We wrote the creative for and produced this video for the new Avail, one of female-bike-brand Liv’s core road endurance bikes. Shot on location in Eryri, Wales.