MOJU

Presenting ‘WAKE SHAKE BOOM’, an award-winning campaign for drinks brand MOJU’s much-loved ginger shots.

MOJU knew they wanted to create a hero video for this campaign which we worked on with agency WhoWotWhy.

WAKE SHAKE BOOM is the love child of Sourcy directors Alexis Tymon & Ben Crocker and WhoWotWhy creatives Conrad Swanston & Alex Bingham.

Working with our long time collaborator  Dominic Edgley, Sourcy wrote a music track that would be released on Spotify as part of the campaign and form the backbone to MOJU’s first ever music video.

We then headed into the studio to shoot stills and video – including an alarming amount of ginger puppetry.

Sit back and drown your eyeballs in taxidermy cockerels, ukelele-playing-skeletons, buckets of MOJU slapped in the faces of our willing cast and one unforgettable Out of Home campaign.