SunGod

Introducing Tom Pidcock’s signature SunGod sunglasses.

If you know anything about cycling, chances are you know about Pidcock – the Yorkshire-born multidisciplinary sensation who’s taken the cycling world by storm. Dropping descending masterclasses at the Tour de France, where he became the youngest ever Alpe d’Huez stage winner taking victory on the iconic climb, not to mention numerous cyclocross victories AND being the mountain bike cross country world and Olympic champion. Phew.

We wrote and produced this video piece about Tom’s distinctive racing style to launch the glasses, shooting on location in Switzerland where he was training for the Mountain Biking XC World Cup.