SunGod

If you know anything about cycling, chances are you know about Pidcock – the Yorkshire-born multidisciplinary sensation who’s taken the cycling world by storm. Dropping descending masterclasses at the Tour de France, where he became the youngest ever Alpe d’Huez stage winner taking victory on the iconic climb, not to mention numerous Cyclocross world victories and being the Mountain Bike Cross-Country World and Olympic champion..

As the new sponsor of the Ineos Grenadiers – the World Tour cycling team Tom Pidcock is signed to – SunGod worked with Tom to create a signature pair of glasses for the rider.

Speaking with him, he was consistently drawn to designs and patterns around playing cards which, to us, felt like synchronicity.

High-stakes card games are full of big risks and big rewards; they take patience and discipline, calculated steps and fast-paced internal decision making. The same energy that he brings to a descent on a mountain bike, or tearing up the road in a peloton.

Shot in location for Switzerland while Tom trained for the Mountain Biking XC World Cup, Sourcy wrote the creative for and and produced this hero piece of video, “Make Your Move”, matching Tom’s distinctive racing style to design of these signature sunglasses.