Just being a fly on the wall at Earthrise…
We had a great time making this piece for impact-driven media company Earthrise to celebrate their 3 year anniversary.
They approached us to write and direct a short piece about their brand, and we worked with founders Alice Aedy and Jack Harries to come up with creative around a mockumentary-style script.
Shooting in their own office and directing their team who became actors for the day, this video went live on Earthrise’s social channels.
As a visual company who often interact with their audience through video, we wanted to use this piece as a diving-board for Earthrise in establishing a self-aware video language they could use to comment on themselves, playing on the criticisms and hypocrisy often thrown at environmentalists.
For us as directors, it was a great opportunity to crack open their playful nature, as it’s always a joy when clients are able take their work seriously but not themselves.