
Lumie





Project information
Lumie have been making therapy lights for both better sleep and Seasonal Affective Disorder since the early 90s. Sourcy designed and pitched a creative approach to bring the real stories of Lumie users to life. We produced a series of videos with real individuals whose lives and well-beings have been profoundly impacted and improved by using Lumie lamps.
Joanna Dai, founder and CEO of DAI, innovative women’s workwear brand who grew up in sunny California and struggled with the low-light levels of long London winters. Secondly, Joe Welsted, former professional swimmer turned entrepreneur who founded supplement company, Motion Nutrition. For Joe, the Lumie Bodyclock has replaced having his phone alarm by his bed, helping him stress less and sleep deeper.
And finally Bex Parker Smith, a yoga teacher & writer, based in East London. Bex spoke to us about how her lights have helped her combat the insomnia brought on by both her ADHD and her struggles with depression and anxiety.